Branding strategy
and techniques are increasingly becoming the preferred approach to
identify and take advantage of the main city and country assets. Place
branding allows cities and countries to increase citizens' satisfaction,
attracts additional flows of investment, human capital and tourism.
In this course we will discover the basic tools for identifying place brand identity, image and positioning. We will present the main elements of place branding strategy.
Students will be asked to carry on practical study cases during the semester.
This is a 3 ECTS course.
Semester: Spring 2014 (January-May 2014)
Teaching Hours: 2 hours per week
Language of instruction: English
In this course we will discover the basic tools for identifying place brand identity, image and positioning. We will present the main elements of place branding strategy.
Students will be asked to carry on practical study cases during the semester.
This is a 3 ECTS course.
Semester: Spring 2014 (January-May 2014)
Teaching Hours: 2 hours per week
Language of instruction: English
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